Incorporating the use of Social Media in Safety Programs & Culture
Hello all, I am new to this community and excited to connect with you all and learn more about the safety world.
I want to start my first post with opinions and perspectives on a project I am working on in my workplace, using social media to create and extend safety messages. This project hopes to get more people involved with safety on a day to day. With the access to technology and social media platforms in our world today, you often see operators scrolling, whether on shift, on break, or on their own time. As a community of safety professionals, I wanted to get ideas, opinions, and thoughts about incorporating social media into a safety program, whether that looks like a private to your organization's YouTube channel featuring safety trivia or competitions, a Facebook safety page, an Instagram account where safety posts are made and shared, etc.
If your organization already incorporates social media, inform me how it works and if it is beneficial.
I am looking forward to hearing your ideas!
Comments (9)
Personally and professionally if there is a way to positively promote and move safety to the forefront of employees minds then that can only be good, especially if it has a beneficial and informative result which engages the participants personally and can be linked to improved safety culture...give it a go...don’t forget that there isn’t one fit for all...give it a pilot run...

I agree but my former company (a National Defense Contractor ( primarily Aerospace), took a rather dim view of anything with their name on it on social media. If you posted anything about work or a picture on the company or facility, you would be fired!
In HR we had to be very careful about posting jobs and recruiting via social media! As an HR Manager I had to personally counsel (counsel is a light word for most occasions) employees about posting on social media. We will leave it at that... I have not been in HR in a corporation for 5 years. But I cannot imagine it has changed that much.
I love the sentiment on getting the "Safety Word" out there! But oh man and lady, do you have to be careful! Lots of landmines!!!!